As an executive editor at several of San Francisco's most successful Internet content sites, Melanie Haiken not only learned how to write for the Web, but how to manage large-scale projects and organize a sophisticated network of content so it's both accessible and engaging. Many people think they can write for the Web, but not many know how to create a unique identity, maintain a voice, and lock in a loyal audience by creating a sense of community. The secret? Know what your readers are looking for, and give it to them with carefully tailored headers and links.
Melanie Haiken knows how to seed stories with keywords and catch phrases to lure readers in, organize page hierarchies to lead them deeper into your site, and write sharp, snappy copy to keep them from clicking away.
Currently, Melanie is a Senior Writer for Caring.com, a new website for people who are caring for aging parents. She creates and manages all content related to caregiving for those with cancer.
For BabyCenter.com, one of the premiere user interface sites in the country (four Webbies; four million users), she created the blueprint for a new site, ParentCenter.com, aimed at parents of older kids. While at the